Archive - B-Side All Access

Simplicity Is the Hardest Part of Event Design

Anyone can add elements. The skill is knowing what to cut and why.

Dec 11, 2025 • Ben Schlegel

The Event Producer’s OS:

Why Strategy. Story. Showtime, drives Every Great Experience

Dec 2, 2025 • Ben Schlegel

November 2025

The Year the Street Festivals Broke

Why decades-old neighborhood traditions are collapsing and what we need to build in their place

Nov 18, 2025 • Ben Schlegel

The ROI of Emotion

Why emotion isn’t just a nice to have, it’s one of your biggest assets in live experiences

Nov 12, 2025 • Ben Schlegel

The Event Programming Pyramid

A framework for designing your event and activation schedule.

Nov 4, 2025 • Ben Schlegel

October 2025

Event Strategy. Story. Showtime.

The Framework and Event Strategy Behind Every Experience We Build at B-Side

Oct 28, 2025 • Ben Schlegel

Attention Is the New Venue

Turning Audience Focus Into Brand Equity

Oct 25, 2025 • Ben Schlegel

Why Live Still Wins

Screens are everywhere. Attention is scarce. That is exactly why live wins.

Oct 24, 2025 • Ben Schlegel

Not a Memo, a Mission Statement

Our story about being a different event agency. Published originally December 2024.

Oct 8, 2025 • Ben Schlegel

B-Side All Access.

Oct 8, 2025 • Ben Schlegel

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts